Welcome to The Latest Buzz
It feels a little weird writing a blog in 2025. With so much attention on Insta and Tik Tok, does anyone take time to read anymore? I’d like to think so. If we can spend hours conversing with friends over dinner, can’t we take a few minutes to read? Join me as I blog about marketing, branding, user experience, optimization and anything else you’d like me to help you learn about in an overly saturated, content-driven world.
Looking for something specific? Search the blog articles, click on the categories below, or email me. I’m happy to help.
Fixing Stalled Business Growth: The Brand Clarity Secret
Why Brand Clarity is the Secret to Fixing Stalled Business Growth If you're looking for the secret to fixing stalled business growth, I want you to hear this first: it doesn’t mean you’re failing. It usually means your business evolved… and your digital presence hasn't. So now you’re doing what...
Let’s Talk About the “Member Experience”
Exceptional Member Experiences create a strong emotional connection with the brand & the community These experiences often make members feel seen, heard, and genuinely valued. Here are some examples of companies with long-term, loyal members, and the...
The Sales Funnel that Sorta Worked
The Truth About Online Sales Funnels: Hype, Hope, and Smart Decisions One of those “life-changing” online coaching offers landed in my inbox this morning. Typically, I hit delete before I make it to the third sentence. But this one, despite the flashing promises and typical sales funnel hype...
Are We Using AI as a Tool or a Crutch?
AI is challenging us to rethink how we work and what we value. AI is making waves: boosting productivity, triggering lawsuits, and reshaping the job market. It’s not just another tech trend—it’s a tidal wave of change that’s challenging us to rethink a lot of things. The question isn’t how much...
From SEO to AEO to SGE and Now: AIO (AI Overviews)
From "Find Us" to "Find Your Answer": How Google's AI Helps Your Business Shine Online (Even Without a Storefront!) Let's talk about something that can feel like a giant and complicated puzzle: getting your business found online. Remember the days when you just put up a sign, and people...
Understanding the Customer Journey
In today’s competitive marketplace, understanding the customer journey is more important than ever. Why? Because it gives you insight into how your customers experience your brand—from the moment they first hear about you to becoming loyal advocates telling their friends about you. If you’re a business looking to grow, mastering the customer journey can be the key to standing out and building long-term relationships. Let’s take a few minutes to explore the concept, share a real-world example, and provide actionable tips to enhance your customer journey and build loyal fans of your brand.
Earned First, Conceptual Thinking
Why Earned First Conceptual Thinking Matters So Much In a world where social feeds are oversaturated, algorithms are smarter, and attention spans are shorter than ever, earned-first conceptual thinking isn’t just a creative flex—it’s a strategic necessity. It's also a strategy that's been...
Do Domain Names Still Matter for SEO in 2025?
A Domain by any Other Name Still Matters for SEO in 2025 When it comes to digital marketing in 2025, content reigns, Google’s algorithm evolves by the day, and one question keeps coming up: Do domain names still affect SEO rankings? The short answer: yes —...
Why Isn’t My Content Converting?
It's so frustrating! You're doing everything right and your content still isn't converting! You’re posting consistently. You’re checking all the boxes. You’ve got the Canva templates, the clever captions, maybe even the occasional Instagram Reel. But still…crickets. The content is out there—but...
The Risky Gamble of Buying Backlinks
Don't Get Stung Buying Backlinks I recently had a rather eye-opening experience with a client whose obsession with their Google ranking sent me down a rabbit hole to uncover the cause of their declining rank, and consequently their domain authority. It didn’t take long to spot the culprit—an...
What are Inbound Links, Backlinks, and Internal Links?
Inbound Links, Backlinks, and Internal Links: The Web of Connections That Boost Your Content Ever heard the phrase "It’s not what you know, but who you know"? Well, in the world of digital marketing, it’s a little bit of both. You can write the best content on the internet, but if no one is...
Bridging the Gap Between Creativity & Execution
Get Traction with Vision + Executable Steps If you're like me, you like brainstorming to come up with juicy marketing ideas that will resonate with your target market. But the buck doesn't stop there. Great marketing is a blend of creativity plus strategy. One without the other typically falls...
How to Get More Leads!
What's the Quick Fix to Get More Leads? Ah yes, the million-dollar question. If I had a dollar for every time a client asked me how to get more leads, I’d be sipping something fizzy in a hammock somewhere. But here I am, still in the trenches with you—and honestly? I love it here. But here's...
Marketing Meme Trends in 2025
Top Meme Trends for 2025 in B2C Marketing Campaigns You’d have to be totally off the grid to have not seen a clever meme or two over the past few years. These bite-sized nuggets of humor and relatability allow brands to build cultural relevance, engage consumers, and stand out in an...
SEO in 2025
Wondering if SEO is still relevant in 2024? Explore why search engine optimization remains essential for driving traffic, boosting visibility, and growing your business online
Branding: The Art of Emotional Connection
Branding is a deep, intentional work that transcends logos, taglines and trendy fonts—it’s about crafting a meaningful, emotional connection between your brand and your audience. For me, branding is not just a profession; it’s a passion. The journey of discovering a brand’s essence and shaping its identity feels like uncovering a treasure chest, filled with the dreams and goals of the people behind the brand. It’s a journey that, while sometimes exhausting, is always exhilarating and deeply rewarding.
AEO and How it Differs From SEO
Discover what AEO (Answer Engine Optimization) is, how it differs from SEO (Search Engine Optimization), and how to optimize your website for direct answers step-by-step
WordPress Versus Shopify
WordPress Versus Shopify: Which Platform Should You Choose for Selling Online? If you’re thinking about starting an online store, there’s no doubt you’ve stumbled across WordPress and Shopify. These two platforms are hugely popular for building eCommerce sites—but which one is actually better?...
Email Marketing in 2025: The Inbox Goldmine You’re Probably Ignoring
Email Marketing: The Inbox Goldmine You’re Probably Ignoring I know, I know... we spend more time hitting “delete” on emails than we do reading the newsletters we subscribed to. But here’s the thing—despite our inbox fatigue, the money is STILL in the newsletter! This phrase traces back to...
The Power of Analytics: How Data Helps Shape Your Marketing Strategy
Discover how data from Google Analytics, social media, and Linktree helps shape your marketing strategy. Learn how to evaluate user journeys, pivot effectively, and boost traffic and revenue.
- 1
- 2
- More please
Stay Updated on Marketing Tips & Trends
Join our community to receive the latest insights and tips on modern marketing trends directly to your inbox. Sign up now to keep your marketing strategies fresh and effective!
Get in Touch with Connie
Ready to elevate your marketing strategy? Reach out to Connie for a personalized consultation and discover how Social Nectar Marketing can help your business stand out. Whether you’re looking for innovative social media content, compelling copywriting, or stunning graphic design, Connie is here to assist you every step of the way. Let’s create something unique together!