Search Engine Optimization, or SEO, is optimizing your website so that it can be found by people who are looking for the services and products that you’re selling. Without SEO, your website is practically invisible to Google. It requires creative thinking and technical knowledge to improve ranking and drive traffic to your website through search engine awareness of your site.
With so many recent changes to Google’s algorithms, it’s important to make sure that your website is updated with current SEO standards.
Optimizing each page of your website for how users are actually using the page will result in much better traffic to your site.