Subscribe to my newsletter and receive tips on social media, strategy and social safety!

SEO Marketing – Getting Found In Search Results

by
SEO-Marketing

SEO-MarketingSEO Marketing and Artificial Intelligence

Have you ever asked your mobile device to search for something on the internet?  If so, thank you for advancing artificial intelligence and SEO marketing!

RankBrain

Google shook things up in October 2015 by announcing that they were using artificial intelligence called “RankBrain” to filter search engine results. Should we be scared to think that Robots can understand human language? Yes, but that’s an entirely different conversation. What RankBrain means for anyone selling a product or a service on the web, is that machines are now able to decipher and deliver content with 10 percent better accuracy than Google Engineers. RankBrain actually recognizes enough words in a sentence to guess at the meaning, enabling search engine optimizers to use long tail keywords to help make your website more specific to users searching for your product or service.

Long Tail Keywords

So what the heck are long tail keywords?   Though they wouldn’t make sense in conversation, they are typically composed of three of four words, and determined using a combination of research, technology and deductive reasoning. Long tail keywords (combined with accurately written titles and meta descriptions) create a match between the provider of a product, and the person surfing the web who wants to buy it.

Given that approximately 70% of purchases are being done without human interaction, what does this mean to the individual who depends on their website to sell goods or services? It means that if you want your website to show up in search engine results, you’ll need to make sure that it’s updated from antiquated practices such as keyword stuffing and content duplication, which will result in a lower google ranking.

Meaningful Strategy

We heard a lot about content marketing in 2015, which was validated in January 2016 with an algorithm update focused on content. Sites with frequent content updates, and more holistic verbiage received higher rankings than sites using typical branding jargon and outdated keywords.  Several major brands were left with lower rankings than smaller businesses selling similar products and services. What this means is that If you write content on your web pages that’s natural, meaningful, and strategic, people searching for you will be much more likely to find you.

Social Media and SEO

Does social media play a role in SEO? Absolutely!  The number one mistake that I see businesses make is that they have a Facebook Page with a generic url, which doesn’t match their Twitter account name, which doesn’t match their Instagram account name, etc. Oftentimes,  account names can’t be identical across social sites due to character constraints, so be careful to use significant keywords when abbreviating social names. Also be sure to link your accounts when possible, and add social share and follow buttons to your website.  If applicable to your business, be sure to add Trip Advisor.

Google Ads

The latest Google change focused on ads, eliminating the side bar ads, and replacing it with what I call an “organic sandwich”; with four “paid for” rankings located at the top of the search page, followed by unpaid search results, also called “organic rankings,” followed by three more “paid for” rankings at the bottom. This gives websites a better chance of being discovered organically as users peruse the page more carefully between ads.

Spring SEO Special!

Having spent the past five months learning about the new standards in search engine marketing, I’m excited to offer you a special spring savings! Anyone who purchases SEO services between today and April 15th, 2016 (US Tax Day), will receive TWO FREE HOURS of social media coaching over the phone!   Please email me at connie@socialnectar.net with the subject line SPRING SEO SPECIAL and let’s get started!

Please Note: To maximize your experience, the two hours of free coaching will be done once your website is optimized.  I will need to work closely with your web developer to ensure that changes don’t result in 404 errors, and that if necessary, 301 redirects are done to optimize SEO rankings.  Thank you for following me on Twitter and Facebook!

 

 

Discretion Advised

by

 

Connie-Blog-02-discretion-sketch

Discretion Advised

It was a hot summer night and we were celebrating the 50th birthday of a friend who’s also a father to a 19-year-old young man.  The band was playing and a bon fire was burning when the son challenged his Dad to a ‘beer chugging stand-off.’  With parents, teens, and teachers cheering on the Dad, the celebratory right of passage finished with a series of high 5’s.

What’s wrong with this story has little to do with an under age college boy chugging a beer with his Dad and everything to do with the lack of discretion shown by the surrounding teens. Caught up in the moment, several of them videotaped the event and posted it to their favorite social sites.

Instead of letting the memories of the moment stay with the two participants, they made it public,  with no discretion.  Additionally, they never paused to think that posting a video of an under aged student drinking with teachers cheering them on might look questionable to the school district.

 

It’s time to teach our teens that there’s a time and a place for posting pictures, and not all pictures are theirs to post.

Turn off your ideas and listen

by
Listen To Your Clients Like  You Listen To Your Friends - All In!

Listen To Your Clients Like You Listen To Your Friends – All In!

Sharing your ideas can be great!  It can show people how your creative ideas can help solve their problems.  It can also create conversation that might lead to greater opportunities, and it might help someone in need who you feel the desire to help for free.  But when your talent is the gift of ideas, then your mind is your product, so be prepared in advance to know when to turn it off and just listen.

One of the most brutal lessons I learned when I started Social Nectar turned into a tremendous gift that I’ve been able to share with other budding entrepreneurs.  I’d been invited to lunch by a well known businessman which I gladly accepted in hopes of working with him to launch his new company.  The company located in Montana manufactures a highly specialized and somewhat controversial product which I was just dying to create a marketing strategy for.

Over lunch, I asked him about his new company and he was eager to share. Instead of simply listening, I met his enthusiasm with equal zealous, tossing out idea after idea hoping something would stick.  As lunch came to a close, I expected him to shake my hand and ask for a proposal.  Instead… he looked at me and said, “you have great  ideas, but you should know that I won’t be paying you a dime for what you just volunteered. Instead you’re getting a nice lunch and a great life lesson.” As my heart sank into my chest, he went on, “…in the future, I suggest that you throw out a couple of teasers and be prepared to ask me for my credit card before you go on.”  And with that, he paid for lunch, gave me a pleasant good bye, got up, and walked away.  I will never forget that guy, and I will always be grateful to him for that lesson.

So when you’re in front of a prospect, and you catch yourself giving away too many ideas, stop, and remember to listen. If they like what they’ve heard so far, they’ll find a way to pay you for a more developed idea or strategy.  I added a PayPal link to my website so that if I ever meet up with this gentlemen again, I can thank him for the lesson, then go to my website from my smartphone or tablet and hand him the link to my paypal account.  I’ve also used SquareUp which works well if you remember to have your device with you.

Connie Cermak

creative strategy  l  content marketing  l  social media  l  speaker

twitter, LinkedIn, Facebook, Pinterest and Instagram.

All Rights Reserved SocialNectar |PO Box 2821 Bigfork, MT 59911 :: Dolby & Me :: Web Design By FlyGirls Media, LLC. Whitefish, Montana