” Connie is a very strong leader, and has the ability to drive a vision while inspiring the team working with her. She is able to work with a diverse group of people and proactively identify challenges, but more importantly, deliver solutions to turn those challenges into opportunities. I feel her strong design background was imperative in always having a fresh approach which ultimately spawned creative ideas.”
~ Mogens Smed / CEO, DIRTT Environmental Solutions
I currently live just outside of Glacier National Park in Whitefish, Montana after having spent the past decade in my home town of Chicago, Illinois, the best city in the USA.
I have a dog named Dolby who joins me almost everywhere I go. He’s half lab and half retriever and I swear sometimes I think that dog is smarter than me!
I received a B.S. in Interior Architecture from the school of Architecture & Environmental Design at Arizona State University, and a B.A. in Liberal Studies with minors in History, English Literature and Communication from Colorado State University. I also spent a year at San Jose State University taking courses in the College of Education.
I’m a firm believer that social media marketing is an old fashioned grass roots approach to marketing, using technology as the platform.
Social Media, when used correctly, is about building relationships, creating personality and branding the voice of your company. When coupled with traditional print media, your reach can extend far beyond traditional means of business development.
Your strategy, in very simple terms, is to build relationships using trust as your tactics.
Most businesses depend first and foremost on revenue. However, being “social” and making money are totally natural and compatible. It’s about greeting the customers who walk through the doors, whether those doors are real or digital.
Today’s marketing is about being authentic and harnessing the loyalty of the people who recommend you. It’s also about thinking in terms of the big picture, long term goals and the brand that you’re creating as you build those relationships.
I am also a firm believer that social media should result in a phone call or a hand shake. Too many people throw information out into the twittersphere without following up on the relationships that they’re building.
I’m crazy over the moon about…
- Introducing like minded people who will nurture and support each others endeavors
- Exploring the beautiful Montana wilderness on foot or on water with my dog Dolby
- Fly fishing
- Reading and writing
- Dining with friends and enjoying good conversation
- Sketching (lots of sketching!)
LinkedIn is my favorite place to build professional relationships and help make introductions to people who are trying to build their network.
Twitter is an excellent tool to meet a variety of people and build relationships that might turn into prospects or friendships. If you reach out to me on Twitter, I promise to respond!